Technology Trends in 2018

Rapid increase of the software programmed to learning and mobile use, increase in the number of social media networks actively used by approximately 2.5 billion people, great developments in technologies such as the internet of things as well as the artificial intelligence worldwide are expected to result in an increase in the significance of the digital marketing applications in 2018.

Artificial Intelligence:

Machines and software that have been providing service in various fields lately learn new things by processing the data they collected like all living creatures. The best example of learning machines is Facebook that we use every day. The software continuously tracks your reading habits, whose profile you spent more time, which groups or pages you comment and improves its learning process. The number of software programmed to learning is expected to increase in the upcoming years.

Augmented Reality

Augmented Reality:

Augmented Reality is a popular concept standing out a lot lately. It is used in marketing and advertising sectors as well as every area in our daily life. Defined as an interactive experience of a real-world environment whereby the objects that reside in the real-world are augmented by computer-generated perceptual information, Augmented Reality is considered as an innovative and creative way of contacting clients and increasing their participation. The market created by the technology is expected to reach $ 117.4 billion by 2022.

Cloud Technology

Cloud Technology:

Lately, companies such as Microsoft Azure, Google Cloud and Amazon Web Services have improved a lot in terms of Cloud Technology. The numbers from IDC, a technology research company, indicate that global revenue on public cloud services will increase 23.2 percent in 2018 compared to 2017.

5G Technology:

While talking about 2G, 3G, 4.5G lately, we started to hear the news about 5G. With 5G, which is claimed to be 20 times faster than 4.5G technology that has already been used in Turkey, it will be faster and easier to download and upload Ultra HD videos. In 2020, 5G technology is expected to be used in Turkey as well as the rest of the world.

Phygital Marketing

Phygital Marketing:

Although the process was started to be used five years ago in the world, the concept of "phygital" is very new in Turkey. It has been 3 or 4 years since phygital concept has been introduced in Turkey. It is considered as one of the most effective methods that harmonize the physical and digital experiences and convey it to the consumers in the most accurate and measurable way.

Samsung Galaxy Note 9 launched...

Samsung Galaxy Note 9 Launched...

The technology giant Samsung has launched Galaxy Note 9. Galaxy Note 9 comes with a 6.4-inch screen. Having a larger screen compared to its previous model, Samsung designed the new 4,000 mAh battery which is expected to deliver all-day use from a single charge and not require carrying a PowerBank. Being very generous with the storage capacity as well, the new model has two options: 128GB and 512GB. Including AKG headphones to its design, Samsung Galaxy Note 9 offers better sound quality than ever. The S Pen, the essential component of Galaxy Note series, is now upgraded with Bluetooth LE and it is now possible to control the presentation slides, take selfies and surf at the gallery with the S Pen's button. The launching price of Galaxy Note 9 is expected to start from 6,499 TRY and the new model is expected to be released as of August 24th.